Shwetal Basu joins Shoppers Stop

Shoppers Stop has announced the appointment of Shwetal Basu as its customer care associate and chief of marketing and communication. 

 

She moves from Metro Brands, where she was heading marketing. 

 

Her marketing mandate at Shoppers Stop has been in effect from 28 October 2021.

 

Venugopal G Nair, managing director and chief executive officer, said, “We are delighted to welcome Shwetal as customer care associate and chief of marketing and communication. Her ability, leadership skills, and experience to provide creative and innovative solutions will add tremendous value to the organisation. We feel we have found the right fit to lead the marketing organisation.”

 

Basu added, “I am excited to be a part of Shoppers Stop’s incredible journey. It has evolved meticulously with the changing consumer dynamics and environment. I am eager to add value, consistently innovate, and ensure an effective marketing strategy in-line with the brand’s goal.”