Campaign India Team
Sep 02, 2022

Snehil Dixit Mehra to move on from ALTBalaji

States that the position no longer aligns with her future professional journey

Snehil Dixit Mehra to move on from ALTBalaji
Snehil Dixit Mehra, head of content and digital media, ALTBalaji, has stepped down from her position.
 
Mehra had joined the production house for her second stint in May 2022. Her departure is part of a 13-member exodus from ALTBalaji's content arm.
 
She said, "The position no longer aligns with my future professional positioning and growth, hence the decision to step down from the role of head of content of ALTBalaji. I want to take time off and engage as a freelance writer to complete my film script along with my social media influencing and acting projects. I consider myself fortunate enough to have been entrusted with this larger mandate in my second stint at ALTBalaji and I wish all the best to the team, I had a good run with some really special shows that I worked on like Apaharan, Apharan Season 2, Code M Season 2, Dark 7 White, Bebaakee etc."
 
With over 16 years of experience, Mehra has also worked with companies like Bhansali Productions, Star India, Sony Entertainment Television and Endemol India. 
Source:
Campaign India

Related Articles

Just Published

23 hours ago

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

1 day ago

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

1 day ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

1 day ago

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.