Social Kinnect has appointed Gerard Jayaranjan as its national creative director (NCD).
He comes with over 16 years of experience across traditional and digital agencies. His most recent stint was with FCB Ulka Digital as their NCD. His extensive knowledge in the mainline and digital advertising space accompanied with his strong understanding of building brands makes him a perfect addition to the organisation, said a company statement.
Rohan Mehta, CEO, Social Kinnect, said, “Gerard brings with him a definitive perspective on the role of digital and tremendous energy, both of which align with Social Kinnect.”
Jayaranjan said, “The consistent quality is what primarily attracted me to the place. While this will be my first stint outside of network agencies, I am looking forward to contributing in whatever way I can to take Social Kinnect to the place where it rightfully belongs.”