Soumitra Karnik moves out of dentsu
Karnik was the CCO at dentsu Impact, Happy McGarrybowen and dentsu India
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Magnite launches audience activation solution
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
Celebrating the winning alliance of human dreams ...
INSIDE THE AD: Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining individual aspirations with credit assistance.
Why traditional programmatic is holding you back
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
Moves and wins roundup: Week of 16 Dec
Our weekly roundup of the latest appointments and account wins from ZeroFifty Mediaworks, Cumulus, Confiance Communications, Hero Realty, 82.5 Communications, ID Fresh, and many more.