Sourabh Mishra joins Sorento Healthcare

Commenting on his new association, Sourabh Mishra said, "The opportunity to enhance the value of Sorento's communications solutions in healthcare by better integrating the strategic planning process is exciting. Sorento has already moved much beyond conventional mass media based communications. In that context, the task is also to see how we can better integrate the various offerings it has, in order to provide more holistic solutions to clients. We live in interesting times to put it mildly, and I am glad that a new model of working allows me to explore different facets of the rapidly evolving communications business. Along with Saatchi& Saatchi and Sorento Healthcare, I am currently also consulting with Social Wavelength, a social media agency. The diverse learnings are synergistic and add value to all the stakeholders.”

 

Commenting on Mishra’s coming on board, Susan Josi, managing partner, Sorento Healthcare Communications, said, “Sorento is a strategic partner to its clients in the Healthcare Industry, helping them generate greater value for their brands. Understanding and communicating with various audiences – from healthcare professionals to end consumers – is critical for us to offer holistic solutions. Sourabh’s rich and varied experience across categories will help us define more robust systems and processes within Sorento to deliver this value to our clients.”

 

Sangeeta Barde, managing partner, Sorento Healthcare Communications, added, “The medical marketing environment in our country has changed drastically in the last few years. Sorento, as the pioneer healthcare communication company in India, is already at the cutting edge of offering solutions in this domain. The challenge for us today is to define the future in this sector. A diverse talent pool drawn from different sectors is critical to enable this. By getting professionals like Sourabh on board, we are getting our organisation future-eady.”