Rana Group has announced the appointment of cricketer Sourav Ganguly as brand ambassador.
Along with this appointment, the conglomerate also launched an electric three-wheeler and announced upcoming electric four-wheelers in the cargo, e-bus and hydrogen truck segments as part of its Erisha E Mobility portfolio.
Ganguly will represent Rana Group's Erisha Agirtech and Erisha E Mobility.
As part of the partnership, the group will primarily focus on its agricultural technologies and IOT-based farming solutions and develop EVs for the agritech sector.
Darshan Singh Rana, chief managing director and chairperson, Rana Group, said, “Our team is thrilled to work with Sourav Ganguly and is excited to announce this partnership. We believe that Sourav Ganguly is a true representation of what our brand stands for, and we are looking forward to the positive impact that he will bring to our company."
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