Branded Content & Entertainment
The Kiwi Sceptics, Air New Zealand, by HOST Sydney/The JAMBOREE Sydney
Creative Effectiveness
Break Up, NAB, by Clemenger BBDO Melbourne
Design
Digital
Connecting Lifelines, Honda Motor, by Dentsu Tokyo
Direct
What does your mind see, Samsung Electronics, by Cheil Worldwide Seoul
Media
Where what you grow is what you eat, Kissan Ketchups (HUL), by Mindshare Mumbai
Mobile
MAKE TV, Sony, by Party Tokyo/Dentsu Tokyo
Outdoor, Print & Postercraft
#CokeHands, Coca-Cola, by Ogilvy Shanghai
Bikers-Police
Portaloo-Hearse
Car jack-Glass truck
VW Park Assist Technology, Volkswagen, by DDB Sydney
Radio
Radio Prank, Lux Soap (Unilever Singapore), by JWT Singapore
Promo & Activation
IKEA Catalogue, IKEA, by 303Lowe Sydney