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Innovation can no longer be seen as an afterthought, it should be the focus of the entire campaign team from the outset, says Emad Tahtouh
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The launch of Sunshine Pictures Digital and Sunshine Music extends the banner’s presence into digital content and music.
The Bangalore hub will offer clients streamlined access to its specialist agencies.
The mandate spans digital and traditional channels.
It has appointed Darya Pourshasb as chief marketing officer.