Indian agencies amassed a total of 45 wins at Spikes Asia 2018. The tally included two Grand Prix.
FCB Ulka bagged one of them for 'Sindoor Khela - No Conditions Apply' for The Times of India. The agency also won a Silver and two Bronze.
Propaganda won the other for for '#GiveABeat' for Max Healthcare.
TBWA was the most awarded Indian agency on the night with 10 wins in total. The tally included two Golds, five Silver and three Bronze.
Brand Experience and Activation
FCB Ulka won Bronze for 'Sindoor Khela - No Conditions Apply' for The Times of India.
Creative Effectiveness
BBDO India bagged a 'Creative Effectiveness' Spike for '#ShareTheLoad' for Ariel Matic.
Design
TBWA\ India's 'Blink to Speak' for Asha Ek Hope won three Silvers and a Bronze in this category.
Digital Craft
No show.
Digital
WATConsult bagged a Silver and Bronze each in this category for '#PowerlessQueen' for Mahindra Rise.
Direct
Indian agencies bagged three Bronze Spikes in this category.
DDB Mudra won one for 'Project Free Period' for Stayfree.
FCB Ulka won for 'Sindoor Khela - No Conditions Apply' for The Times of India.
TBWA's 'Blink to Speak' for Asha Ek Hope was also among the winners.
Entertainment
DDB Mudra (Suede Gully for Puma) and Leo Burnett (Choose for Change for P&G Shiksha) won a Bronze each.
Film Craft
Early Man Films picked up two Silvers for 'The Story of Kaveri' for Reforestindia.in. The agency also won two Bronze Spikes for the same entry.
Film
Early Man Films also won Bronze in this category for 'The Story of Kaveri'.
Glass
FCB Ulka won a Grand Prix for 'Sindoor Khela - No Conditions Apply' for The Times of India.
DDB Mudra won a Glass Spikes for 'Project Free Period' for Stayfree.
Healthcare
TBWA India's 'Blink to Speak' for Asha Ek Hope won a Gold, two Silvers and a Bronze in this category.
Cheil won a Gold and Bronze for 'The Good Vibes project' for Sense International, as did DDB Mudra for 'Project Free Period' for Stayfree.
Grey won Bronze for 'Sehat Ka Batua - The Health Purse' for Mahindra Rise.
MSL won Bronze for 'Touch of Care' for Vicks.
Innovation
No show.
Integrated
FCB Ulka won Silver for 'Sindoor Khela - No Conditions Apply' for The Times of India.
Media
Lodestar UM bagged Gold for 'Samsung-NDTV Camera Partnership' for Samsung Smartphone Cameras.
WATConsult bagged Bronze for '#PowerlessQueen' for Mahindra Rise.
Mobile
Cheil bagged a Gold and Silver for 'The Good Vibes Project' for Sense International.
Mindshare won Bronze for 'Activating Infection Alert' for Lifebuoy.
Music
Propaganda India won the Grand Prix for '#GiveABeat' for Max Healthcare. DDB Mudra won Bronze for 'Suede Gully' for Puma.
Outdoor
Grey bagged a Silver for 'Sehat Ka Batua - The Health Purse' for Mahindra Rise.
PR
MSL India bagged two Bronze wins for 'Touch of Care' for Vicks.
BBDO (Comparison adds pressure - Mirinda) and DDB Mudra (Project Free Period - Stayfree) won a Bronze each too.
Print and Outdoor Craft
No show.
Print and Publishing
TBWA India bagged a Gold for 'Blink to Speak' for Asha Ek Hope.
Famous Innovations bagged a Bronze for 'Don't Eat The News' for Religare Health Insurance.
Radio and Audio
No show.
SPECIAL AWARDS
Network of the Year:
- BBDO Worldwide
- DDB Worldwide
- Dentsu
Asia Pacific Agency of the Year:
- Host/Havas, Sydney, Australia
- DDB New Zealand, Auckland
- Dentsu Inc., Tokyo, Japan
Independent Agency of the Year:
- Cummins&Partners, Sydney, Australia
- Prakrit Advertising, Bangkok, Thailand
- Propaganda India, Bangalore, India
Media Network of the Year:
- UM
- Mindshare
- PHD Worldwide
Agency tally
| Agency | Bronze | Silver | Gold | Grand Prix | Total |
| TBWA | 3 | 5 | 2 | 10 | |
| Famous Innovations | 1 | 1 | |||
| FCB Ulka | 2 | 1 | 1 | 4 | |
| BBDO | 1 | 1 (Creative Effectiveness Spike) | 2 | ||
| WATConsult | 2 | 2 | 3 | ||
| DDB Mudra | 5 | 2 (Including 1 Glass Spikes) | 7 | ||
| Leo Burnett | 1 | 1 | |||
| Early Man Films | 3 | 2 | 5 | ||
| MSL | 2 | 3 | |||
| Grey | 1 | 1 | 2 | ||
| Cheil | 1 | 1 | 2 | 4 | |
| Lodestar UM | 1 | 1 | |||
| Mindshare | 1 | 1 | |||
| Propaganda | 1 | 1 | |||
| 45 |
Tally by country.
| Country | Total |
| AUSTRALIA | 92 |
| CHINA | 14 |
| CHINESE TAIPEI | 4 |
| HONG KONG | 8 |
| INDIA | 45 |
| INDONESIA | 2 |
| JAPAN | 67 |
| NEW ZEALAND | 44 |
| PAKISTAN | 12 |
| SINGAPORE | 12 |
| SOUTH KOREA | 9 |
| SRI LANKA | 1 |
| THAILAND | 32 |
| THE NETHERLANDS | 1 |
| THE PHILIPPINES | 10 |
| Total | 353 |
- Revolver/Will O'Rourke, Australia
- AOI Pro. Inc., Japan
-
Tie:
Hub Ho Hin Bangkok, Thailand
Shots Post Production, Thailand
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