Maintains 92 GRP lead over Colors
STAR Plus delivered 363 GRPs (Week 41, HSM, CS 4+), 92 GRPs ahead of Colors, which delivered 271.
Zee TV climbed back into the 200s with 200 GRPs, up from 195, while Sony lost 67 GRPs to slide to 173.
SAB was steady at 109, while Imagine slipped further to 75 GRPs.
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Announces AJIO as the first Indian brand using the new feature.
The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
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