Sony highest gainer in GRPs
In Week 40, Star Plus moved up 10 GRPs to finish at 378 GRPs.
Colors remained first runner up, but slipped 8 GRPs to 265.
Sony jumped 56 GRPs from 184 to 240 GRPs in week 40.
Zee TV dropped from 237 to 195 GRPs.
Sab fell from 122 to 110 GRPs.
Imagine fell from 88 GRPs to 82, Star One from 47 GRPs to 44. Sahara One stayed at 22 GRPs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
