Starcom to handle Jindal Panther TMT Rebars' media duties

Jindal Steel and Power Limited (JSPL), has appointed Starcom Worldwide to handle its media duties for retail brand 'Jindal Panther TMT Rebars.’ The agency won the account after a multi-agency pitch. It will handled by Starcom’s Gurgaon office.

JSPL, a steel producer in the B2B space, is looking to enter the retail market with the launch of Jindal Panther TMT Rebars.

On the win, Mallikarjunadas CR, CEO, Starcom MediaVest Group India, said, "We’re looking forward to this partnership with JSPL.Our team in Gurgaon is strong, and we'll be able to work hand in hand with JSPL to devise creative and engaging human experiences for their consumers.”