Starcom Worldwide bags Radio Mirchi's media mandate

Starcom Worldwide has been appointed by Radio Mirchi to handle its media planning and buying operations. The account will be handled by agency's Mumbai office. The account was previously with Madison Media.

G G Jayanta, national head of marketing, Radio Mirchi, said, “We are pleased to appoint Starcom since we needed a partner who is future focussed and can help us navigate the new media landscape. Their in-house research and tools are very impressive and their media product and philosophy are pretty solid. We look forward to a long and rewarding association with Team Starcom."

Malli CR, chief executive officer, Starcom MediaVest Group India, said, “We are thrilled to win the Radio Mirchi account. Given the developments in this sector, we look forward to exciting times. We have planned some specific research and insights projects using our proprietary tools and optimisers."