Campaign India Team
Jul 18, 2023

Sugar Cosmetics appoints OMD

Account won post a multi-agency pitch

Sugar Cosmetics appoints OMD
OMD has bagged the media mandate of Sugar Cosmetics. The account was won following a multi-agency pitch. OMD's Mumbai office will handle the account.
 
Kaushik Mukherjee, co-founder and COO, SUGAR Cosmetics, said, “We are very excited to partner with OMD India to deploy data-rich media strategies that will help us achieve the business goals we have set for ourselves. In today’s dynamic media ecosystem, their intelligent tech stack, agility and expertise will help us drive efficient campaigns to reach audiences across market segments. I look forward to working closely with team OMD India and building Sugar Cosmetic's existing position as the preferred cosmetics brand for makeup enthusiasts across the nation.”
 
Anisha Iyer, CEO, OMD India, said, “We are thrilled to collaborate with such an ambitious brand that resonates with the pulse of new India, especially at a time when it endeavours to become a global force. Our partnership with them will see us bring the right amalgamation of innovation, creativity, empathy, and insights to create valued connections with their customers and build profitable business outcomes.”
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

6 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

6 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

6 hours ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.