Campaign India Team
Jan 31, 2022

Sumantra Mukherjee joins MarketsandMarkets

Moves from Whitehat Jr

Sumantra Mukherjee joins MarketsandMarkets
Revenue impact company, MarketsandMarkets, has appointed Sumantra Mukherjee as AVP of brand and communications. 
 
As part of the new role, he will be responsible for leading communications, social media, and brand for MarketsandMarkets globally, including the US, Europe, Apac, and MEA. 
 
Mukherjee will also help identify and manage the company’s PR, social media, and brand-related agencies and subscriptions.
 
He moves from Whitehat Jr, where he headed marketing for the company’s B2B business.
 
Krishnan Chatterjee, COO, MarketsandMarkets, said, “Disruption is driving $25 trillion of new revenue streams in the global B2B ecosystem in the decade of the 2020’s. Markets and Markets is uniquely positioned to partner B2B companies in transforming market intelligence to disruptive revenue impact. In this new role, Sumantra has the opportunity to build a unique global brand out of India focused on growth and revenue.” 
 
With 14 years of experience, Mukherjee has also worked with companies like Jio, Sterlite Technologies, Spice Mobile and Bharti Airtel, to name a few. 
 
Source:
Campaign India

Related Articles

Just Published

40 minutes ago

Snapchat unveils Gen Z-targeted multi-city campaign

Multimedia instant messaing app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.

4 hours ago

OpenAI launches ChatGPT image-generator

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

5 hours ago

From pitches to sixes: Brands launch ad blitz for ...

As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.

6 hours ago

AI is not the villain, the demand for ‘virality’ is

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.