Was with Adidas
Sunil Gupta has joined Delhi Capitals as chief executive officer. Gupta moves to the IPL team after a seven-year stint with Adidas, where he was most recently chieff marketing officer.
Gupta was part of the team that worked on Adidas bagging the sponsorship rights for team India.
In a career spanning 18 years, he has also worked with GSK, Marico and Coca-Cola.
Also read:
Trying to inculcate the jersey culture among cricket fans in India: Sunil Gupta, adidas
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.
Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.
By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
