
Swiss Beauty has announced the appointment of actor Taapsee Pannu as brand ambassador.
With this appointment, Pannu aims to redefine standards and help people make better makeup choices. The brand aim to stregthen its consumer connect with this partnership.
Amit and Mohit Goyal, directors, Swiss Beauty, said, "Taapsee's independent personality perfectly aligns with Swiss Beauty's inclusive makeup line, which aims to be every makeup lover's go-to brand with long-lasting and comfortable products. As we celebrate a decade in the industry, we are confident that her association with the brand will uplift our brand and widen the consumer base.”
Saahil Nayar, CEO, Swiss Beauty, said, “We are delighted to have Taapsee Pannu as our Brand Ambassador, as she perfectly embodies our brand's spirit. We are confident that her association with the brand will help us reach a wider set of audience.”