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As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.
It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
It integrates pop culture and creator-style content to promote its Dunked range through a fashion-led social video.
The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.