TapRoot wins NGC, Fox History accounts

TapRoot India has won the creative duties for National Geographic Channel and Fox History & Entertainment.

There was no pitch involved in the process. The combined size of the businesses is estimated to be around Rs 25-30 crore.

Santosh Padhi, co-founder and chief creative officer, TapRoot India said, "Both the channels - National Geographic Channel and Fox History & Entertainment - are fantastic brands by themselves. We're really excited about getting an opportunity to work on them. TapRoot India will try to continue the good creative work that the channels have produced globally."

The new businesses add to TapRoot India's existing bag of accounts that include The Times of India, Mumbai Mirror, TOI Crest and Nirma.