Tata Docomo unveils TV campaign for daily payment talk plans

Draftfcb+ulka has unveiled two campaigns for Tata Docomo's new range of daily payment plans, centered on the promise of paying for what you use. The product is a departure from monthly plans which bind consumers to use the product even though they may not require it simply because they have paid for it.The campaign is based on the insight that for today’s youth, change is very vital and two TVCs try to capture this in a quirky manner.View TVCs below