Tata Photon+ campaign marries speed with portability

Tata Indicom has launched a new campaign for its mobile broadband service Tata Photon+, created by Contract Advertising. Based around the creative proposition of 'carrying speed in one’s pocket', the new commercial opens on a voiceover asking people what they are carrying with them on that particular day. The spot then goes on to feature a series of montage shots with people from different age groups talking about what they carry along with themselves, on a typical day. The people respond by talking about what it is that they carry with themselves.