Close on the heels of Rajesh Kochhar being elevated to vice president in charge of its Delhi operation, TBWA India has hired two senior creative talents. Tarvinderjit Singh comes on board as group creative director and Rishi Chanana as creative director. Tarvinderjit and Rishi would form the management team of TBWA Delhi along with Rajesh Kochhar and head of strategy, Kumud Ghoshal.
Talking about the new hires, Rahul Sengupta, national creative director, TBWA India said, “Rishi and Tarvinderjit bring kilowatts of energy into TBWA. Their approach to advertising is infectiously positive and their work will stop many a consumer in their tracks. We trust their young blood to stir advertising out of its stupor.”
Tarvinderjit moves from McCann Erickson where he was creative team leader. He brings with him over 10 years of experience in the advertising business, with previous stints in Leo Burnett, O&M and Grey Worldwide. He has worked on accounts like Coca-Cola, UNICEF, Thums Up, Samsung, Alpenliebe, Royal Stag, Big Babol, GM, Dabur and Metlife.
On his appointment, Singh said, "The opportunity at TBWA Delhi is both scary and motivating. It is not easy being the custodian of the creative product when the brand you are representing is TBWA. I am looking forward to working with the young and talented team here to live up to the name.”
Rishi moves from Rediffusion Y&R where he was associate creative director. Rishi has over 10 years of experience in the advertising business, with previous stints in O&M and TBWA Dubai. He has worked on brands such as Airtel, Amway, Bacardi, Fanta, Gillette, Kinley, Seagram in India and Nissan, Pedigree and Virgin Radio out of TBWA\ Dubai.
Talking about his appointment, Rishi said, “Having worked in TBWA Dubai, I was exposed to the creative DNA of TBWA and it is this passion for doing cutting edge creative that has brought me back”.