Marketing
Nagesh Joshi
Jan 15, 2025

TCL targets 10% share of India's TV market in 2025

The Hong-Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

Touted as the world's largest TV, TCL launched this model first in India and will roll it out globally soon.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Maruti Suzuki India to increase marketing spend, eyes 50% market share
Marketing
Mar 13, 2024
Preeti Hoon

Maruti Suzuki India to increase marketing spend, ...

Chosen targets 10% share of sunscreens segment by 2030
Marketing
Feb 24, 2025
Nagesh Joshi

Chosen targets 10% share of sunscreens segment by 2030

Samsung nearly triples global tablet market share in 3Q2012:IDC
Marketing
Nov 14, 2012
Campaign India Team

Samsung nearly triples global tablet market share ...

B2B campaigns with clear customer promises triple market share gains
Advertising
Aug 13, 2024
Campaign India Team

B2B campaigns with clear customer promises triple ...

Just Published

Jaguar Land Rover axes chief creative officer
Media
21 hours ago
Will Rimell

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

Global adspend to hit $1 trillion in 2026 as APAC leads charge
Research and Rankings
21 hours ago
Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

Nova Dairy’s winter initiative promotes daily ghee consumption
Advertising
23 hours ago
Campaign India Team

Nova Dairy’s winter initiative promotes daily ghee ...

The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.

Nick Jonas and Priyanka Chopra Jonas unveil India’s #TheBeyondType campaign
Advertising
23 hours ago
Campaign India Team

Nick Jonas and Priyanka Chopra Jonas unveil India’s ...

The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.