Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 15, 2009
The Formula For Success
All large agencies make a list of possible targets. Even as recent as 10 years ago, newspapers were not on the ‘must win’ category list in India. Most newspapers continued to create their communication in-house. After all, they had designers and they knew what they wanted to say, so where was the need for an advertising agency?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Nov 03, 2025
Meet the new director of Spikes Asia
Advertising
Nov 14, 2025
Spikes Asia announces 2026 jury presidents
Advertising
Mar 20, 2025
Spikes Asia 2025 shortlists announced
Just Published
Advertising
1 day ago
Spikes Asia unveils 2026 jury lineup
11 Indians are on the list, including 2 jury presidents
Media
1 day ago
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
NutriChoice taps Aamir Khan to sell the power of ...
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
How Yas Island and Pickyourtrail Crafted a ...
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
