Campaign India Team
Feb 16, 2023

The Hindu Group's Lit for Life to be held on 24, 25 February

The event is back in Chennai after being stalled for three years

The Hindu Group's Lit for Life to be held on 24, 25 February
The Hindu Group has announced the comeback of its flagship event ‘Lit For Life’, to be held at The Music Academy in Chennai from 24-25 February. 
 
The event is back after being stalled for three years, owing to the pandemic. 
 
The festival’s 2023 edition aims host sessions and encourage attendees to cultivate the culture of reading and spread the power of words, both on the ground and through the publication's digital platforms.
 
Lit For Life will have over 30 speakers and 17 sessions that are themed around knowledge inclusivity. 
 
Nirmala Lakshman, director and curator, The Hindu Lit For Life, said, “We are delighted to be back on the ground as a vibrant platform with distinguished, creative minds from India and from across the world to discuss new writing and insights on a variety of subjects and themes. Lit For Life reflects the values of The Hindu- delving deep into issues of contemporary importance with talks, panel discussions and presentations bringing rich insights to all those who attend the festival. Over 10 years, the festival has showcased a wealth of work by some of the finest literary minds.”
 
Suresh Balakrishna, chief revenue officer, The Hindu Group, added, “Lit for Life is the most loved event in Chennai. We are happy to bring it back with a more tangible experience that we are sure our readers will enjoy and engage.”
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

14 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

15 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

16 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.