The quality of media entries was lower this year says Ravi Kiran

Campaign India caught up with Ravi Kiran, CEO-South Asia for Starcom MediaVest Group and jury member, Media Lions jury on the winning entry from India and what it takes to produce work that can win at Cannes. Kiran said that Leo Burnett’s winning entry in the Media Lions category won because there was a direct demonstration of the product benefit. Why did Leo Burnett India's entry win?

by Campaign India Team