Campaign India Team
May 07, 2008

The Times of India launches Goa edition

The Times of India launched in Goa today (40 pages, Rs. 3, some pages in B&W) with a product that makes the paper look less national and more local. The welcome edit on the front page is supported by a cartoon by Mario Miranda (see pic). The lead story talks about traffic problems in Mapusa and how the state will go wireless. Predictably, there’s a Scarlett Keeling story on the front page as well. The Bollywood connect to Goa is on the front page as well, speculating that Sanjay Dutt would play Charles Sobhraj (who was arrested in Goa).

The Times of India launches Goa edition

The Times of India launched in Goa today (40 pages, Rs. 3, some pages in B&W) with a product that makes the paper look less national and more local. The welcome edit on the front page is supported by a cartoon by Mario Miranda (see pic). The lead story talks about traffic problems in Mapusa and how the state will go wireless. Predictably, there’s a Scarlett Keeling story on the front page as well. The Bollywood connect to Goa is on the front page as well, speculating that Sanjay Dutt would play Charles Sobhraj (who was arrested in Goa).

Goa Times talks of Meg Ryan’s visit to Wendell Rodricks’ Campal studio, and the usual local celebs plus a piece on why Shobhaa De loves Goa.

A smattering of local advertising rounds up the first day’s edition. Finally, even on holiday in Goa, one can receive a national newspaper early in the morning.


 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Advertising is going to look different: WPP’s Kate ...

Is commerce, not creativity, now the main engine of ad growth?

10 hours ago

India is one of the most optimistic countries: BCG

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

12 hours ago

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

13 hours ago

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.