Campaign India Team
May 07, 2009

The world is bigger than the country we live in

I was reading Anant’s blog on campaignindia.in on how Indian colleagues should empathize with their global counterparts and was wondering why people would, or perhaps, would not.It got me back to my old thought on how we Indians define markets. Think about it, ask any marketer what he thinks is the market size of his product or service brand.

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