Campaign India Team
Dec 15, 2010

TI Cycles assigns media duties to Vizeum

The agency had earlier won the media mandate for BSA Motors, a division of TI Cycles.

TI Cycles assigns media duties to Vizeum

TI Cycles of India has signed up their media arrangement with Aegis Media’s Vizeum India. The agency had won the media duties of BSA Motors, a division of TI Cycles earlier this year. The business moves from Mindshare. Industry sources peg the value of business at Rs.20 Cr.     

Confirming the arrangement, Rajesh Mani, general manager - marketing, TI Cycles & BSA Motors, said, “The professional approach exhibited by Vizeum, coupled with their ability to think beyond traditional solutions, comparative saving on our overall cost as well their involvement in our business at all levels convinced us of this partnership.  We look forward to working with them.”

Commenting on the win, S Yesudas, managing director, Indian Sub-continent, Vizeum, added, “We are absolutely delighted with this coveted win.  This is very special for us as it further helps cement our belief of having clients as our ambassadors.  We are proud of the work have done on BSA Motors  and  are thankful to the TI cycle Management and Marketing Team for their faith in us. This business will be handled out of our Chennai office under the leadership of  E M Sreeneelakandhan, GM, South.”

Source:
Campaign India

Related Articles

Just Published

2 days ago

Emami targets INR 1,000 crores revenue for ‘Smart ...

The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.

2 days ago

CNN’s commercial head on ethical AI and brand safety

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.

2 days ago

LenDenClub's campaign redefines financial empowermen...

It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.

2 days ago

Why 5G broadcasting could be the next big opportunit...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.