Times Network rejigs sales team with eye on yields

Times Network, the television business of the Times group (BCCL), has announced a restructuring of its leadership team. 

 

Hemant Arora, who was head -- branded content, has been elevated as sales head for Times Now and ET Now.  Hersh Bhandari, revenue head of Zoom, has been given the additional mandate as national head, ad sales, Times Now. Shilpa Shetty, AVP, ET Now, has been elevated to the position of national head of sales for ET Now. 

 

Gaurav Dhawan has taken over as cluster head for English entertainment channels following his previous tenure as vice president and national sales head, Times Now and ET Now. 

 

Jogajyoti Pati, moves from the role of North head, ET Now, to the position of national head of ad sales India, 2, for Times Network. 

 

Rohit Tugnait, vice president - sales, Times Network, will now be national head of ad sales and brand solutions for Zoom. 

 

MK Anand, MD and CEO, Times Network, said, "I expect Hersh to restore the true premium value that the lead English news platform deserves to the business. This refinement in our working model is designed to keep up with the momentum we had been sailing on through whole of the last year. While 2015 was one of hygiene improvements, 2016 will be a watershed year during which we will make an all-out effort to correct our price:value equation and build our revenue base."