Campaign India Team
Feb 06, 2024

Timex helps Ananya Pandey embrace slow living

Watch the film here

Timex helps Ananya Pandey embrace slow living
Timex has rolled out the second leg of its 'waste more time' campaign, featuring actor Ananya Panday, urging individuals to reframe their perspective on productivity and embrace a slower pace. 
 
The film narrative unfolds with Panday indulging in a delightful exchange with her 'green squad,' her beloved plants. The film aims to offer a refreshing departure from the mundane, presenting a whimsical portrayal that transports viewers from the ordinary to a realm of wonder. It champions the idea that pursuing one's passions and relishing enjoyable moments isn't time wasted — it's truly living.
 

 

Tobias Reiss-Schmidt, president and CEO, Timex Group, said, “The Timex ‘waste more time’ campaign champions the notion that spending time doing the things you love the most, is truly time well spent. The global response of this campaign has been very positive because it not only resonates across generations and continents, but its message has also become a way of life.” 

 

Deepak Chhabra, managing director, Timex India, said, “The success of the ‘waste more time’ campaign is attributed to all those consumers who believed in it. We’re happy to launch the spring edition where one will see an interesting and fun spin on the season of love, reiterating the importance of enjoying time at your pace. Ananya Panday brings her charm to the campaign with her appeal to a wide range of consumers.” 

 

 

Source:
Campaign India

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