TIML converts Virgin to Absolute Radio

TIML has announced the launch plans of its music and entertainment brand, Absolute. The new brand has radio and digital at its core and a new presenter line up. The company is diversifying the business into new areas for its 5 million strong existing listeners and users, which will include areas such as stand alone branded properties, event ownership, TV and customer transactions like music subscriptions, downloads and ticketing. 

As reported by Campaign India earlier, the brand identity will be developed by Albion.  

On September 2nd , the station will embark on a period of 'cross-fade' as the station transitions the audience to Absolute Radio. From later this autumn the station will be known as Absolute. The station will use the campaign line "Discover real music."

There are two new initiatives, the open OneGoldenSquare.com blog and a new approach to playlist meetings with listeners, and music industry alike invited to input.

Donnach O'Driscoll, CEO, Absolute said, "Absolute is a brand that is unapologetic, cheeky and infectious with a long term brand building and investment strategy behind it. We are going to develop this brand, with radio at its core, and diversify the business and revenue opportunities into other related areas. Our ambition is international – this is just the start."