"Titanium and Integrated: We have seen it but how do we do it?"

“People don’t need advertising.” With these words, Paul Kemp-Robertson, editor of Contagious kicked off an enlightening two-hour workshop titled ‘Cannes Titanium and Integrated: We have seen it but how do we do it?’Kemp-Robertson was joined by Mark Tutssel, CCO, Leo Burnett Worldwide; Akira Kagami, global executive, CD Dentsu; and David Guerrero, chairman, CCO, BBDO/Guerrero Proximity Phillippines