Campaign India Team
Mar 02, 2022

Truecaller appoints Genesis BCW for its public relations duties

Account won post a multi-agency pitch

Truecaller appoints Genesis BCW for its public relations duties
Truecaller has announced the appointment of Genesis BCW to handle its public relations duties.
 
The account was won post a multi-agency pitch.
 
With this partnership, the agency will focus on enhancing the brand image of Truecaller and building its thought leadership around making communication safe and efficient.  
 
Deepshikha Dharmaraj, chief executive officer, Genesis BCW and BCW India Group, said, “Truecaller is constantly innovating the user call experience. The brand has become synonymous with caller safety and spam blocking, and we are excited to partner with them again to take their thought leadership to the next level with our earned-plus offer.”
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

6 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

9 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.