47% of the respondents preferred TV, more than double of the digital viewers
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Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.
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The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.
Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
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