Updated: Colors gives a sneak preview of things to come

Colors, Viacom18's flagship brand in the general entertainment space in India, has unveiled the first multimedia promotional campaign to support its action-based reality show, 'Fear Factor Khatron Ke Khiladi'.Developed by Rediffusion DY&R and shot in Bangkok by Kunal Kapoor of AdFilmvalas, the film rolls out like a Bollywood movie trailer, and has the show's anchor, Akshay Kumar, performing death defying stunts, reinforcing the show's action packed content mix. The campaign broke yesterday on all Viacom 18's network channels like MTV, CNBC-TV 18, etc.