Viju George appointed as managing director for 20:20 MSL India
He will continue his current responsibility as the India managing director of Publicis Consultants Asia.
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Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
What will it really take for adland to divest from ...
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.
Moves and wins roundup: Week of 4 Nov
Our weekly news roundup includes the latest appointments and account-wins from Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.
Is generative AI eroding media's ethical core?
SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.