Vivek Bhargava’s ProfitWheel announces US launch, Aman Khanna joins as co-founder for American ops

Ex-dentsu Performance Group CEO Vivek Bhargava’s newly-announced SaaS start-up, ProfitWheel, has launched its US operations. With this move, the company aims to fill the need gap created by the changes in the adtech ecosystem over the years, such as the California Consumer Privacy Act (CCPA), the growth of walled gardens in the US market, and the consequent rise in the importance of cookieless adtech solutions.

 

The company has brought in Nielsen’s Aman Khanna as co-founder to lead the US operations. Khanna was the director – customer success at Nielsen and joins ProfitWheel after a seven-year stint.

 

Bhargava said, “We are excited to announce our foray into the US market and Aman’s appointment as a co-founder. Aman is the perfect partner to lead the US operations with his rich product and market experience. Under his leadership, we are looking at growing our sales, customer success and product teams in the Americas as well as globally. We are committed to enabling brands and marketers to see ‘Profit as a service’ by helping them acquire highly profitable customers through our marketing tech stack.”

 

Added Khanna, “These are interesting times for the adtech/martech ecosystem. As we enter a cookieless era, businesses will need to reinvent themselves in search of newer technologies that avoid the decaying tech stack. Our technology platforms are built to help service customers across the globe, industries, and business segments. As we venture into the US market, our vision is to help our clients expand globally through our products. I am delighted to be part of this journey as we reinvent adtech for our customers.”

 

Apart from Nielsen, Khanna has worked at iProspect (SEM) Boston, before moving to Yahoo!. He has also worked at Adelphic Mobile and Visual IQ in the past.