ProfitWheel, a customer data-led marketing intelligence platform, has appointed Abhinay Bhasin as head of profit marketing.
As part of the company’s founding team and global leadership, he will lead up product marketing and look into strategic client relationships.
Prior to this, he was vice president (Asia Pacific) - data and product solutions, data sciences at Dentsu International.
ProfitWheel was founded by ex-Dentsu Performance Group CEO Vivek Bhargava in 2021.