Campaign India Team
Apr 17, 2018

WARC Awards 2018: Three Indian campaigns shortlisted in Effective Use of Brand Purpose

Entries from McCann (two) and Triton Communications in the running

WARC Awards 2018: Three Indian campaigns shortlisted in Effective Use of Brand Purpose
 
Three Indian campaigns are among the 19 campaigns from around the world that have been shortlisted for the WARC Awards' Effective Use of Brand Purpose category.
 
From these McCann Worldgroup India has two - 'Girls do(n't) fight' for Reebok and 'Helping India cope with death of cash' for Paytm. 
 
Triton Communications  has one for 'An ocean of good' for Eureka Forbes.
 
Shortlists for 'The Effective Content Strategy' and 'Effective Social Strategy' categories will be announced soon.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.