Three Indian campaigns are among the 19 campaigns from around the world that have been shortlisted for the WARC Awards' Effective Use of Brand Purpose category.
From these McCann Worldgroup India has two - 'Girls do(n't) fight' for Reebok and 'Helping India cope with death of cash' for Paytm.
Triton Communications has one for 'An ocean of good' for Eureka Forbes.
Shortlists for 'The Effective Content Strategy' and 'Effective Social Strategy' categories will be announced soon.
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