The win is for 'Bums don't lie' for Pampers
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EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
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CREATIVE SPARKS: Enormous’ group head for copy redefines storytelling with bold ideas, gender equity, and a refreshing take on advertising traditions.
With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.
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