WATConsult bags Bauli's digital mandate

WATConsult has won the digital duties of the Italian bakery brand – Bauli.

 

The brand commenced its operations in India in 2009. WATConsult will be handling its digital media duties including strategy and media buying.

 

Pooja Samant, product manager, Bauli India, said, “We are glad to partner with WATConsult to build our brand on social media. Our innovative product portfolio of Moonfils and Spyroll are geared to the young and vibrant and we are sure that WATConsult team will help us achieve the same.”

 

Rajiv Dingra, founder and CEO, WATConsult, said, “It gives us immense pleasure to partner with this legacy brand and help them revitalise their Indian presence. With our more than a decade’s experience and understanding of the digital market, we are all geared up to elevate their digital marketing and strategies in much more innovative way. There has been a tectonic shift in the Indian digital markets and the way digital content is being consumed. Keeping the same in consideration, we created Bauli’s latest campaign, marking ICC World Cup’19.”

 

The agency designed and conceptualised #GameMeinChocolateySpin, a content series.