Campaign India Team
Feb 22, 2017

Weber Shandwick bags Mattel Toys' communication mandate

Includes creative, digital, social, PR

Weber Shandwick bags Mattel Toys' communication mandate
Mattel Toys India has appointed Weber Shandwick to handle its integrated communications business following a multi-agency pitch. The agency will handle Mattel Toys' portfolio of brands across corporate reputation management, media relations, creatives, social and digital marketing communications. 
 
Lokesh Kataria, head – marketing, Mattel Toys (India) said “India is a growing market for Mattel and our consumers and shoppers both are unique here compared to any other market around the globe. With changing media consumption habits and evolving consumer trends, we were on lookout for a partner who can work with us for effective, engaging and immersive communication to Indian audience, especially millennial moms. Weber’s strategy to address this growing audience stood out amongst the other agencies that participated in the pitch process. We are excited to build campaigns with Weber Shandwick that aredriven by advocacy, brand communications and conversation management through creative content. We look forward to working with Weber Shandwick to drive and expand our presence and own the thought leadership positioning India.”
 
Valerie Pinto, CEO, Weber Shandwick India said “We are honoured and delighted that Mattel Toys has chosen us as partners to further their business objectives. Our content first approach with the integration of digital has paid off big dividends and has been appreciated by our clients. This partnership is testament to the strength of our network and integrated media capabilities, and we are confident that we will drive the desired impact and outcomes for Mattel Toys.”
 
Mattel Toys has brands such as Barbie, Fisher Price and Hot Wheels among others. 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

5 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

5 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

5 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.