
STAR Plus remained unaffected by KBC and Bigg Boss, staying clearly on top of the GEC stakes with 361 GRPs (CS 4+, HSM, TAM) in Week 42.
Colors was at 261, Sony was at 221, and Zee TV at 178 GRPs.
SAB was at 99 and Imagine at 81.
Pecking order stays the same
STAR Plus remained unaffected by KBC and Bigg Boss, staying clearly on top of the GEC stakes with 361 GRPs (CS 4+, HSM, TAM) in Week 42.
Colors was at 261, Sony was at 221, and Zee TV at 178 GRPs.
SAB was at 99 and Imagine at 81.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
EssenceMediacom X was the incumbent agency.