STAR Plus remained unaffected by KBC and Bigg Boss, staying clearly on top of the GEC stakes with 361 GRPs (CS 4+, HSM, TAM) in Week 42.
Colors was at 261, Sony was at 221, and Zee TV at 178 GRPs.
SAB was at 99 and Imagine at 81.
Pecking order stays the same
STAR Plus remained unaffected by KBC and Bigg Boss, staying clearly on top of the GEC stakes with 361 GRPs (CS 4+, HSM, TAM) in Week 42.
Colors was at 261, Sony was at 221, and Zee TV at 178 GRPs.
SAB was at 99 and Imagine at 81.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.
The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.
Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.