Advertising Digital The Work
Campaign India Team
Nov 16, 2012

Weekend fun: Call of Duty Black Ops II promotion

In case you haven't seen it yet, watch the trailer directed by Guy Ritchie

Weekend fun: Call of Duty Black Ops II promotion

The new 'Call of Duty' game 'Black Ops II' was released on 13 November.

Of interest for non-gamer adlanders, is the fact that the game was extensively promoted with a 60-second ad directed by Guy Ritchie, and featuring Hollywood stars Robert Downey Jr, Jack Black and Zach Galafianakis. The ad was created by US agency 72andSunny.

The other collaterals created by 72andSunny include a mobile app, outdoor and an interactive experience.

Google's Creative Sandbox also has on it a case study of the interactive trailer for the game.

 

 


Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Farming for change: How innovative marketing is reshaping India's agricultural landscape

4 Farming for change: How innovative marketing is reshaping India's agricultural landscape

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Ad industry’s budget wishlist: Relief, reforms, and digital push

6 Ad industry’s budget wishlist: Relief, reforms, and digital push

Arnab Manna: From punchlines to headlines

7 “Ogilvy India” “Arnab Manna”

Why is PVMA missing ‘U’?

8 Why is PVMA missing ‘U’?

PR Awards India 2025

9 PR Awards India 2025

Neuromarketing: Game-changer or gimmick for Indian brands?

10 Neuromarketing: Game-changer or gimmick for Indian brands?

Related Articles

Weekend Fun: S7 Airlines’ Imagine
Advertising
Jul 03, 2015
Campaign India Team

Weekend Fun: S7 Airlines’ Imagine

Weekend fun: UK's recipe to 'Funny advertising'
Advertising
Oct 19, 2012
Campaign UK Team

Weekend fun: UK's recipe to 'Funny advertising'

Weekend fun: Guinness' St Patrick's Day spot
Advertising
Mar 17, 2012
Campaign UK Team

Weekend fun: Guinness' St Patrick's Day spot

Weekend fun: Try your hand at Heineken 'Crack the case'
Advertising
Sep 21, 2012
Campaign India Team

Weekend fun: Try your hand at Heineken 'Crack the case'

Just Published

Amazon's ad business soars, reaching US$56 billion in 2024
Advertising
8 hours ago
Matthew Keegan

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

Meta doubles down on AI tools to boost ad performance
Advertising
8 hours ago
Ravi Balakrishnan

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

LinkedIn bets big on news with ‘News Banner’ test in India
Advertising
9 hours ago
Vinita Bhatia

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

69% of India’s top influencers violate disclosure guidelines: ASCI
Advertising
12 hours ago
Campaign India Team

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.