Weekend fun: Old Spice Mustafa wins duel against Fabio

WATCH all the viral ads in the Fabio-Mustafa faceoff and the final showdown

Weekend fun: Old Spice Mustafa wins duel against Fabio

The Old Spice hunk Isaiah Mustafa has triumphed over his battle with rival Fabio, in the brand's latest online instalment.

Last week, Mustafa and Fabio created 40 online ads as part of their battle to win the role of the Old Spice guy.

The latest ad, created by Wieden+Kennedy Portland, has been posted on the Old Spice YouTube channel.  

In "mano a mano" Mustafa breaks through a wall and threatens to punch Fabio so hard it will send him flying "through the air at such a velocity it will make skin fry like bacon and muscles explode".

Mustafa then decides to follow advice from Twitter user Geordo_S to take Fabio back in time to erase his desire to take over the Old Spice role, and then sends his rival to the moon.

The male grooming brand brought in new hunk Fabio in a series of viral ads last week to challenge to Mustafa for the Old Spice guy role.

WATCH all the viral ads:

 

Challenge Accepted

 

 

Mano a Mano in El Bano

Re: @KissMyBlackAds

Rules of Engagement

Re: @Oldspice Rules for Challenge

Re: @taylorphyllis

Re: @taylorphyllis

Re: @Aykis16

Re: @manasviabrol

Re: @funkmasterflex

 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Standard Chartered picks up the tab for affluent ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.

19 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

19 hours ago

Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to ...

Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.

22 hours ago

Moves and wins roundup: Week of 10 Feb

Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.