Weekend fun: Old Spice Mustafa wins duel against Fabio

WATCH all the viral ads in the Fabio-Mustafa faceoff and the final showdown

Weekend fun: Old Spice Mustafa wins duel against Fabio

The Old Spice hunk Isaiah Mustafa has triumphed over his battle with rival Fabio, in the brand's latest online instalment.

Last week, Mustafa and Fabio created 40 online ads as part of their battle to win the role of the Old Spice guy.

The latest ad, created by Wieden+Kennedy Portland, has been posted on the Old Spice YouTube channel.  

In "mano a mano" Mustafa breaks through a wall and threatens to punch Fabio so hard it will send him flying "through the air at such a velocity it will make skin fry like bacon and muscles explode".

Mustafa then decides to follow advice from Twitter user Geordo_S to take Fabio back in time to erase his desire to take over the Old Spice role, and then sends his rival to the moon.

The male grooming brand brought in new hunk Fabio in a series of viral ads last week to challenge to Mustafa for the Old Spice guy role.

WATCH all the viral ads:

 

Challenge Accepted

 

 

Mano a Mano in El Bano

Re: @KissMyBlackAds

Rules of Engagement

Re: @Oldspice Rules for Challenge

Re: @taylorphyllis

Re: @taylorphyllis

Re: @Aykis16

Re: @manasviabrol

Re: @funkmasterflex

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Matchmaker, matchmaker, find me a mattress

Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.

1 hour ago

Reliance-Disney merger creates a $8.5 billion media ...

The new entity is structured around three key divisions—entertainment, digital streaming, and sports.

3 hours ago

Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

3 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.