Weekend Fun: Sony Xperia's 'imagination' campaign

Did you, as an eight year old, always wonder how machines worked? Forget that, do you still have those fanciful ideas about the working and operations of technical equipment all around you? If yes, then you would best relate to the imagination of Jake Ryan who thinks that some robots help mobile phones to function.

Watch this TVC created by McCann Worldgroup to find out how a child's imagination can stimulate your brain storming sessions this weekend.

Did this make you reminisce your childhood and its imaginative ideas that you had long forgotten?  If yes, do drop in a comment to share them with us. And don't forget to embrace those ideas this weekend. Have a happy weekend. 

Credits:

Client: Sony
Agency: McCann Worldgroup
Chairman, chief creative officer: Linus Karlsson
Executive creative director: Andreas Dahlqvist, Tom Murphy, Sean Bryan
Creative director: Jason Schmall, Mat Bisher
Creative: Ryan Montanti, Richard Kluver
Director: Wes Anderson
Production company: Moxie Pictures
Animation, character and set design: LAIKA/house