Shephali Bhatt
Feb 11, 2012

Weekend fun: TOI Kerala launches Malayalam morning anthem

God's own country has its very own morning anthem now, courtesy Times of India Kerala

Weekend fun: TOI Kerala launches Malayalam morning anthem

In the spirit of celebrating Kerala as the land of many 'Kalis', The Times of India, Kerala, has launched a folk rock song sung by the musical band, Avial. (Tony John - vocals, Rex Vijayan - lead guitar, Benjamin Issac - bass guitar, Mithun Puthanveetil - drums)

The song titled 'SuprabathaKali' is a musical that aims to elevate the competitive spirit of the modern Malayalee every morning. The song has been written and directed by Senthil Kumar, national creative director, JWT India. 

Here's the song:


Credits :
Writer, director : Senthil Kumar, national creative director, JWT India
Director of photography: Anil, Vijay and Team
Editors: Kaushik, Kevin
Shoot producer: Sabinose Paul
Post production: Tessarac Films
Post producer: Harsha Shankar
Project consultants: Manoj Pillai, Karthik Ramachandran

Source:
Campaign India

Related Articles

Just Published

15 hours ago

From billboards to reels: How athletes became the ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.

17 hours ago

Why Dentsu’s next buyer can’t look like Havas or ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.

17 hours ago

Duplication blindness: Why India urgently needs ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

17 hours ago

Dreams, detours and doorsteps: Housing.com’s ...

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.