Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

The agency bagged nine awards across multiple categories including the 'Green Campaign of the Year’ for ‘#UnplasticIndia’.

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Team VML wins the ‘Green Agency Of The Year’ trophy

The India Chapter of the International Advertising Association (IAA) organised the 14th edition of the Olive Crown Awards on 5 April at ITC Grand Central, Mumbai. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

VML bagged nine awards across categories including the ‘Green Agency of the Year’ & Green Campaign of the Year for ‘#UnplasticIndia’.

The Times of India won the ‘Green Brand of the Year’—Gold and Earth Brigade Foundation got Gold in the category ‘Green NGO of the Year’.

‘Corporate Crusader of the Year’—Gold bagged jointly by Mathrubhumi Printing and Publishing Co. for the work ‘Mathrubhumi Seed’ and The Times of India for their work ‘#UnplasticIndia and Saving Our Stripes.’

The awards were presented across 17 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Padma Shri Jadav Payeng for his remarkable work in planting and nurturing trees, transforming a sandbar into the expansive Molai Forest in Jorhat, Assam.

Malhar Kalambe, who has led beach clean-ups in Mumbai for five years and raises awareness on environment conservation, plastic pollution, and gathers volunteers for weekly clean-up activities through social media, was awarded ‘Young Green Crusader’. He is an environmentalist, founder of BeachPlease, and recognised by the Government of India and the U.N. “I am the change I want to see in the world.”

Additionally, Ramesh Narayan was honoured as the ‘Most Sustainable Marcom Personality Award’ by Earthday.Org. The ‘International Green Campaign of the Year’ Gold was won by Grameenphone and Grey Advertising from Bangladesh for their outstanding campaign Green Solar Network.

A ‘Committee Special Mention Award’ was conferred upon an initiative that brought together singers, artistes, green custodians and actors to act on the menace of Plastic waste. Asif Bhamla (Bhamla Foundation), Neeraj Roy (MD, Hungama), Ricky Kej, Shankar Mahadevan and Armaan Malik are a few of those who contributed to the cause.

Avinash Pandey, president IAA India Chapter said "I believe these awards are not just unique but also very special. Unique because they are a symbol of intra-industry collaboration. Even though this is an IAA India Chapter property, it was launched 14 years ago at the GoaFest which is jointly run by the Advertising Club and the Advertising Agencies Association of India. Even now, it is associated with the Asian Federation of Advertising Associations, thereby being the only property with a real reach in both the Eastern and the Western parts of the world. Special, because these awards symbolise the commitment of the Marcom industry to be not just guardians of their respective brands, but also guardians of Brand Earth."

Janak Sarda, chairperson, IAA Olive Crown Awards, added, "Any awards are only as good as the jury that judges them. So let me begin by thanking our jury members who were a real asset to us.

Our event could never have been held without the help of our supporters. Some have supported us for the second and third time. This clearly marks them as loyal supporters of the environment.

And then I would like to thank those who have sent in their entries from all over the world. Their active participation shows that the marcom industry is indeed populated with people who believe that what's good is also good for business. Finally, I would like to thank each and everyone who is here today. All true friends of the environment. Planet Earth needs you.”

IAA Olive Crown Awards 2024 – Winners List

SNO	Category	Title of Entry / Caption	Agency	Advertiser
1	Press - Consumer Products
	Gold	#UnplasticIndia	VML	The Times of India
	Silver	Plastic to Parks	Ogilvy India	ITC Limited
2	Press - Corporate
	Gold	#UnplasticIndia	VML	The Times of India
	Silver	Broken Wing	Rediffusion Brand Solutions Pvt Ltd	Indian National Press Bombay Pvt Ltd (Free Press Journal)
3	Press - Unreleased
	Gold	Machines camouflage the real sounds.	Ogilvy Mumbai	WWF india
	Gold	Killer Sport	Network Advertising Private Ltd.	PETA (People for the Ethical Treatment of Animals)
	Special Mention	Plastic Saves Lives	Underdog	Reliance Industries Limited
	Special Mention	Save forests. Save animals.	Lemon and Spoon	Nityanand Pharmacy
	Special Mention	The Evidence	VML	NCF - India
	Special Mention	Shift To Thrift	Ogilvy Mumbai	WWF india
	Special Mention	Killer Fashion	FCB Interface	World Wildlife Fund: WWF
	Special Mention	Furniture	FCB Interface	Mahindra Sustainability
4	Digital
	Gold	#UnplasticIndia	VML	The Times of India
	Gold	Saving Our Stripes	The Times Group	The Times of India
	Gold	Hum Do, Hamaare Do	HyperCollective - A division of Nihilent	HyperCollective - A division of Nihilent
	Silver	Sustainable is Attainable / Embrace Mother Earth	Rediffusion Brand Solutions	Tata Power
	Silver	Gas Burner	RK Swamy Ltd	Hindustan Petroleum Corporation Limited (HPCL)
	Silver	Hong's Kitchen Soup-er Hero	Between Consultancy	Hong's Kitchen
	Silver	Friendship Day Campaign 2024	Grey Advertising Bangladesh Ltd.	Grameenphone Ltd.
5	Events
	Silver	#UnplasticIndia	VML	The Times of India
	Silver	Eveready Light Idol	Ogilvy India	Eveready India
6	TVC/Cinema – Corporate
	Silver	Sustainable is Attainable	Rediffusion Brand Solutions	Tata Power
7	TVC/Cinema – Unreleased
	Special Mention	Gas Burner	RK Swamy Ltd	Hindustan Petroleum Corporation Limited (HPCL)
8	Out Of Home
	Gold	Hong's Kitchen Soup-er Hero	Between Consultancy	Hong's Kitchen
	Silver	#UnplasticIndia	VML	The Times of India
9	Print Production
	Gold	One Page Calendar 2024	Ibisco Mediaworks Pvt Ltd	Gokul Optics
10	Young Green Art Director Of The Year
	Gold	#UnplasticIndia	Purnajyoti Kundu, VML	The Times of India
	Silver	Homeless Animals	Prashanti Nagashree Ogilvy India	THG Publishing Private Limited
11	Young Green Writer Of The Year
	Silver	Multiple, Croma	Soham Ghosh Havas Worldwide
12	New Age Green Initiative
	Gold	Purposeful Programming - Sustainability on Screen	Greening Advertising Media & Entertainment (GAME)	Sony Pictures Networks India
	Gold	Zero Waste Initiatives at Gujarat Titans Home Stadium, Lollapalooza 2023 & Mahindra Blues Festival	Skrap Waste Management Solutions	Gujarat Titans, Lollapalooza India & Mahindra Blues Festival
	Silver	Bharavaseya Hasiru	Bharavase	Bharavase
	Silver	Birds of Freedom	WorkshopQ	Gems & Jewellery Export Promotion Council (GJEPC)
13	Green Campaign Of The Year
	Gold	#UnplasticIndia	VML	The Times of India
14	Green NGO Of The Year
	Gold	Agni Prithvi Jal	Earth Brigade Foundation	Earth Brigade Foundation
	Silver	The Collective Dream	Chirag Rural Development Foundation	Chirag Rural Development Foundation
15	Green Brand Of The Year
	Gold	The Times of India
16	Corporate Social Crusader Of The Year
	Gold	Mathrubhumi SEED	Mathrubhumi Printing and Publishing Co. Ltd	Mathrubhumi Printing and Publishing Co. Ltd
	Gold	#UnplasticIndia & Saving Our Stripes	VML	The Times of India
	Silver	Ek Ped Ek Zindagi, Mitti Ke Ganesh, Sarthak Diwali and Vastradaan	Dainik Bhaskar	Dainik Bhaskar
17	International Green Campaign of the Year
	Gold	Green Solar Network	Grey Advertising Bangladesh Limited	Grameenphone Ltd.
	Silver	Friendship Day Campaign 2024	Grey Advertising Bangladesh Limited	Grameenphone Ltd.
	Silver	Eco-Museum (First Interactive Museum in Romania Dedicated to Environmental and Climate Change Education)	Act for Tomorrow	NEPI Rockcastle
18	Green Agency Of The Year	VML
19	Green Crusader of the Year	Jadav Payeng
20	Young Green Crusader of the Year	Malhar Kalambe

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