Weekend Wrap: 14 June

Avon gets Parineeti Chopra

 

Women's beauty brand Avon has announced the appointment as Parineeti Chopra as brand ambassador. Chopra will be the new face for its colour make-up category.

 

L&K Saatchi & Saatchi to handle Lavian

 

Prayagh Nutri Products, has appointed L&K Saatchi & Saatchi as its strategy and creative partner for Lavian. The agency was roped in without a pitch process. Lavian's portfolio consists of candies and confectioneries.

 

Mirum bags Corian Design

 

Mirum India has won the digital mandate for Corian Design, part of DuPont Safety and Construction. Corian Design is a player in the the shelter segment in India. The mandate for Mirum India is to manage the digital and social media platforms. The agency will also be taking care of some of the ATL work which includes designing brochures, boxes, and other offline activities. 

 

IN10 Media to launch music channel

 

IN10 Media, a television network with brands like Epic TV, Epic On, Juggernaut Productions, and DocuBay, will soon be launching a music channel – Showbox. 

 

According to a statement from IN10 Media, the channel will provide a platform for local music and independent musicians and consists of a content line-up in Hindi, Punjabi, Haryanvi, and other Indian languages.

 

O-Line-O appoints White Rivers Media

 

O-Line-O has appointed White Rivers Media to devise its branding identity, go-to-market launch strategy and more. The agency will be marketing the brand via programmatic digital campaigns, coupled with radio and OOH. 

 

O-Line-O’s positions itself as ‘Digital India Ki Apni Dukaan’. It offers delivery within 4 hours, personalised assistance and EMI card benefits.